“Learn from yesterday, live for today, hope for tomorrow.
The important thing is not to stop questioning.”Albert Einstein
Why the name?
COMEMAI means “why” in Italian. The best way to move forward is, like children, to always question and believe in making things better. We think this is what our world needs more of.
How the idea for the first COMEMAI iPad Sleeve?
When we first heard about the iPad and the idea of a „news gateway“ on one simple device, we came up with the image of a shredded newspaper.
We thought of Luisa Cevese’s work and her Riedizioni project. Luisa has been working for more than two decades in the fashion industry, designing conceptual textiles. With her Riedizioni project, she has found an original mode of re-using textiles and industrial waste: textile scraps are combined with high quality plastic to create a new and original material, called II (eleven). This material incorporates and uses waste, and this is what we would like to do with COMEMAI: using waste instead of producing it.
What’s with design?
Every COMEMAI iPad sleeve is unique. Just like a piece of art.
The sleeves are similar but never the same. This is the result of the materials used and the nature of the production techniques and hand-made process. As Luisa says “I want every person involved in production not to work as a machine but, within a given frame and process, to enjoy the presence and express the immediacy”. So even in a 100% functional object there is a strong expression of a thought.
And with materials?
Waste is used as the basic element of the COMEMAI iPad sleeves. Scraps of old unusable yet precious textiles, newspapers, magazines and magnetic tapes have been used to create the design.
An object of use should be an object you like to touch. The textiles created by Luisa Cevese employ high quality plastic (100% pure polyurethane) and are so smooth you’ll slide your hands over them again and again. The inside is padded with an extra strong and soft felt that is 5 mm thick to match the outside touch and to guarantee you the best protection. Your COMEMAI iPad sleeve is a pleasure to look at – and a pleasure to use everyday.
What do we believe?
We go along with Steve Jobs when he believes „that people with passion can change the world for the better“. Now we know we don’t do that with an iPad sleeve. But we made sure we developed a product that we think is the best sleeve for your iPad.
We believe: COMEMAI is the Sleeve that suits your iPad.